The traditional clothing size labels in your clothes have no rhyme or reason. We are sure you have already experienced this in changing rooms in stores all over. In Brand “A” you are a size “X”, but in Brand “B” you are a size “Y”. It makes no sense, and the truth is sizing wasn’t created to make sense. So we thought it would be cool to switch up the labeling, encourage compassion, all while bringing attention to important social issues such as fatphobia and eating disorders. Who are we? We are Drop the Label.
Drop the Label is a movement that encourages the rejection of impossible standards by replacing traditional clothing sizes with positive affirmations-- unrelated to physical appearance. We are working towards dropping literal and figurative labels so that all human beings are seen as complex, dynamic individuals. The foundation of the Drop the Label movement centers around inclusivity and compassion within ourselves and compassion for others.